For anyone who works in the restaurant industry, this past week has been a rollercoaster of emotions. You’ve gone from pressured, to panicked, to shocked, to letting reality sink in. And unfortunately, the reality of today’s current hospitality climate is that the restaurant industry is in BIG trouble. The casual consumer may be sitting at … More Your Favorite Restaurant’s Not Going to Make It – Unless…
As most of you know, Norton Creative is a restaurant-based agency, which is why we wanted to take a minute to share a few ways that you can help your favorite restaurants during this time. We all have that special restaurant where we cheers friends’ birthdays, follow a hard day with a just-right dish and/or … More How to Support Restaurants During Covid-19
Take A Deep Breath The stress of the unknown is understandable, but we can’t let panic run our business. Let’s level-set on our situation. Our guests aren’t gone, they’re just held captive. Know they’re equally anxious to be back at our counters, booths, and bars to enjoy a fulfilling meal, a stiff drink, and some good company. … More How Restaurants Survive
As we continue to witness the everchanging impact of the coronavirus, Norton wanted to reach out to our restaurant community to directly share a POV on this situation based on the facts we have today. As many of you are aware, Norton works almost entirely within the restaurant industry and its marketers. Two primary questions … More COVID-19 Restaurant Marketing Recommendations
THE KITCHEN SINK 