Category: Marketing

This Drug Could Take Your Restaurant Down – The Hidden Truth Behind Email Marketing

January 2, 2020

People are constantly checking their email – when they wake up, eat dinner, and even relax on the weekend. So why aren’t you seeing higher open rates for your restaurant’s emails? According to Mailchimp, the likelihood of someone opening an email from a restaurant is about 20%. That number doesn’t look so hot for brands … More This Drug Could Take Your Restaurant Down – The Hidden Truth Behind Email Marketing

The Devil Came Down to Delivery – Biting the Hand That Feeds Your Customers

October 15, 2019

Delivery may be crazy important, but right now it’s just making you crazy. You’re most likely not McDonald’s, so the McMight to negotiate a drastically lower rate with third-party delivery companies isn’t in the cards. That means third-party fees up to 30% are eating into your overall business. Approximately 51% of Americans get delivery from casual … More The Devil Came Down to Delivery – Biting the Hand That Feeds Your Customers

Is Your Menu Leaving Leftovers on the Table?

September 9, 2019

Are you looking to squeeze every penny of profit out of your four walls? Start with the thing every guest touches: your menu. Whether it’s suffering from too many choices, misplaced pride in a single item, or highlighting options that are killing your kitchen, it may be time to overhaul your menu. Norton Creative blends art with science to produce aesthetically pleasing and bottom-line profitable menus for restaurants.
Hungry for more? … More Is Your Menu Leaving Leftovers on the Table?