For anyone who works in the restaurant industry, this past week has been a rollercoaster of emotions. You’ve gone from pressured, to panicked, to shocked, to letting reality sink in. And unfortunately, the reality of today’s current hospitality climate is that the restaurant industry is in BIG trouble. The casual consumer may be sitting at … More Your Favorite Restaurant’s Not Going to Make It – Unless…
As most of you know, Norton Creative is a restaurant-based agency, which is why we wanted to take a minute to share a few ways that you can help your favorite restaurants during this time. We all have that special restaurant where we cheers friends’ birthdays, follow a hard day with a just-right dish and/or … More How to Support Restaurants During Covid-19
Take A Deep Breath The stress of the unknown is understandable, but we can’t let panic run our business. Let’s level-set on our situation. Our guests aren’t gone, they’re just held captive. Know they’re equally anxious to be back at our counters, booths, and bars to enjoy a fulfilling meal, a stiff drink, and some good company. … More How Restaurants Survive
As we continue to witness the everchanging impact of the coronavirus, Norton wanted to reach out to our restaurant community to directly share a POV on this situation based on the facts we have today. As many of you are aware, Norton works almost entirely within the restaurant industry and its marketers. Two primary questions … More COVID-19 Restaurant Marketing Recommendations
People are constantly checking their email – when they wake up, eat dinner, and even relax on the weekend. So why aren’t you seeing higher open rates for your restaurant’s emails? According to Mailchimp, the likelihood of someone opening an email from a restaurant is about 20%. That number doesn’t look so hot for brands … More This Drug Could Take Your Restaurant Down – The Hidden Truth Behind Email Marketing
Social engagement for your brand is declining and you’re left wondering what happened to your steady, upward-trending numbers. Posts that used to reach sky-high results are suddenly receiving just so-so traction. You’re not alone. BuzzSumo found that since January 2017, Facebook posts from brand pages saw a 20% decline in engagement. Brands now on average only reach … More Facebook Is the Devil – Why Social Ad Spends Are a Must
Delivery may be crazy important, but right now it’s just making you crazy. You’re most likely not McDonald’s, so the McMight to negotiate a drastically lower rate with third-party delivery companies isn’t in the cards. That means third-party fees up to 30% are eating into your overall business. Approximately 51% of Americans get delivery from casual … More The Devil Came Down to Delivery – Biting the Hand That Feeds Your Customers
Are you looking to squeeze every penny of profit out of your four walls? Start with the thing every guest touches: your menu. Whether it’s suffering from too many choices, misplaced pride in a single item, or highlighting options that are killing your kitchen, it may be time to overhaul your menu. Norton Creative blends art with science to produce aesthetically pleasing and bottom-line profitable menus for restaurants.
Hungry for more? … More Is Your Menu Leaving Leftovers on the Table?
Restaurants engage all of your senses: sight, smell, sound, taste, and touch, which all contribute to the visceral reaction a guest experiences when they walk through your door. In an age where capturing moments through social media is a worldwide hobby, restaurant interiors speak loudly to what your brand stands for without saying a word. … More Bottom-Line Decor: How Restaurant Interiors Drive Sales