Is Your Menu Leaving Leftovers on the Table?

Are you looking to squeeze every penny of profit out of your four walls? Start with the thing every guest touches: your menu. Whether it’s suffering from too many choices, misplaced pride in a single item, or highlighting options that are killing your kitchen, it may be time to overhaul your menu. Norton Creative blends art with science to produce aesthetically pleasing and bottom-line profitable menus for restaurants.
Hungry for more? … More Is Your Menu Leaving Leftovers on the Table?

Facebook Is the Devil – Why Social Ad Spends Are a Must

Social engagement for your brand is declining and you’re left wondering what happened to your steady, upward-trending numbers. Posts that used to reach sky-high results are suddenly receiving just so-so traction. You’re not alone. BuzzSumo found that since January 2017, Facebook posts from brand pages saw a 20% decline in engagement. Brands now on average only reach … More Facebook Is the Devil – Why Social Ad Spends Are a Must

The Devil Came Down to Delivery – Biting the Hand That Feeds Your Customers

Delivery may be crazy important, but right now it’s just making you crazy. You’re most likely not McDonald’s, so the McMight to negotiate a drastically lower rate with third-party delivery companies isn’t in the cards. That means third-party fees up to 30% are eating into your overall business. Approximately 51% of Americans get delivery from casual … More The Devil Came Down to Delivery – Biting the Hand That Feeds Your Customers

Bottom-Line Decor: How Restaurant Interiors Drive Sales

Restaurants engage all of your senses: sight, smell, sound, taste, and touch, which all contribute to the visceral reaction a guest experiences when they walk through your door. In an age where capturing moments through social media is a worldwide hobby, restaurant interiors speak loudly to what your brand stands for without saying a word. … More Bottom-Line Decor: How Restaurant Interiors Drive Sales